Milton Keynes company (P&MM) appointed to handle Bose experiential brand launch roadshow

High-end consumer electronics brand, BOSE has secured the services of Milton Keynes-based marketing services agency, P&MM Events and Communications, to provide an experiential brand launch roadshow to their dealer network across the UK and Ireland.


P&MM will be providing BOSE with a fully managed and branded, production-led VIP event to ‘launch’ their market leading products to their eagerly awaiting dealer network. The event will take place over three weeks and will be hosted in boutique hotels where P&MM will fully dress the meeting space and transform them in to ‘virtual living rooms’. This idea was conceived so that BOSE would be able to demonstrate their new products in an ideal context, thus providing an optimum sound and vision experience. The products being launched are under wraps for the moment, with only dealer principals being offered this experiential preview. P&MM will also operate a similar set of training road shows later in the spring.

BOSE commented that: “We chose P&MM for this set of launches, partly because they offer the complete range in-house services from event management, brand communications and production and also because of the years of successful events that they have helped us deliver. They understand us and they appreciate that we only have one chance to deliver the best experience to our important network of dealers.”

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